Marketing Automation

Overview

Managing the marketing organization’s performance has been an ongoing challenge for marketing leadership and their teams, and marketing executives are increasingly being asked to identify and validate marketing’s impact on shareholder value.

Today, just believing in the strategic importance of marketing isn’t enough. More than ever, marketing executives are being asked to quantify the impact that their organization’s marketing efforts have on the bottom line. Unfortunately, most marketing performance solutions available today address only tactical issues.

SYNCHRON CRM, however, takes marketing performance management to the next level; combines analytically derived tactical and strategic insights and delivers them via a single, comprehensive marketing framework so you can:               

         Align activities and resources with strategies and goals.            

            Link marketing performance to financial performance.

            Establish and maintain marketing team accountability.

            Integrate and optimize cross-functional spending.

Understand and improve the efficiency and effectiveness of marketing activities
SYNCHRON CRM helps you understand, align and improve the performance of your marketing efforts, as well as quantify how marketing contributes to your company’s overall success.

FEATURES

SYNCHRON CRM Marketing Automation helps organizations systematically plan, manage and execute their enterprise marketing operations more efficiently and effectively.

Also; it enables marketing departments to be more efficient with their processes, as Marketers complete thorough compliance checklists and briefing forms prior to sending for approval.

The system automatically routes and notifies approvers, and all comments are captured online.

In today’s fast-moving yet cost conscious marketing environment, balancing time-to-market and cost control are critical to success.

But how can marketers execute campaigns and programs faster without sacrificing quality and results?

How can they track their budgets and expenses closely enough to ensure they are investing optimally without slowing everything down? Campaign objectives can be established for critical success factors Maximize investment in marketing vehicles, channels and mediums with the highest ROI.

With SYNCHRON Marketing Automation; each campaign can be categorized within multiple parameters. This allows campaign ROI to be analyzed for each individual campaign as well as by campaign type, campaign category, campaign family or other user-defined campaign segmentation criteria. 

SYNCHRON CRM provides an easier way of analyzing and optimizing your mix of advertising and promotions. SYNCHRON CRM enables organizations to increase their profit through more effective and efficient deployment of marketing resources and lower risk associated with changes in the marketplace.

Working with vendors is a core task in the marketing daily activities, which cause a lot of time waste & resources’ chaos .Planning for this tasks has to be very definite & organized, otherwise product managers will be extremely bombarded with much time waste.


SYNCHRON CRM for Marketing Automation solved this problem by providing a good vendor tracking capability; where every transaction is recorded & analyzed to get a clear vision for spending and in the same time improve Time management for marketers.

KOLs (Key opinion leaders) need to be engaged on a ongoing basis to derive their full value, whether it Is their input through advisory boards or having them as a part of a conference speaker’s programs?

While providing Insights or making clinical presentations as part of group meeting programs, it is important to continue to Engage these individuals regarding their insights about your products and initiatives.

Identifying and managing relationships with key opinion leaders (KOL) is increasingly competitive and more important than ever before. SYNCHRON CRM for Marketing Automation provides marketers with a high valued automation capability for KOLs’ management; starting from profiling, segmenting & even position them according to their capabilities & ending by giving a clear vision for the marketers on how the company can benefit from them on a scientific basis.

Also, every communication or service reached each KOL is archived so that calculation of the ROI for each one can be easily determined; such that strategic decisions can be taken for maximizing the benefit from each KOL.   

Organizing events has become one of the core functions of any pharmaceutical marketing department; especially that scientific updates is endless also the objective to keep physicians socially engaged with the company and the product.

Managing an event has become a too complex process; where many tasks & tool production are involved with a definite time plan.

SYNCHRON MA HELPS THE Marketing department to manage this complex process through Automation; whether an event management 3rd party is enrolled in the process or the company prepare it by its own.       

SYNCHRON CRM for marketing automation is having a very special feature of planning & task management calendar; where a monthly & daily plans is prepared with an advanced Drag-and-Drop style giving the ability in instant arrangements & corrections, whereas flexibility in updating the plan & managing contingencies can be easily done.  

Contact management means a well organized contact data; where communication with clients, meetings, calls, email, as well as interactions through websites is organized.

SYNCHRON CRM's contact management capabilities stores all these important information, letting you retrieve it quickly and easily.

Product manager modules can help you in the process of interactions with customers as well as procuring products from various vendors.

In this sense, contacts can be associated to accounts, physicians, KOLs as well as vendors for a business.

Marketing Resource Management is a set of capabilities designed to organize, manage and optimize marketing budgets, processes and resources. Marketing Resource Management is a hot buzzword, but it continues to be a misused and misunderstood phrase, as many people just think of it as workflow management.

SYNCHRON CRM is having 2 main goals of Marketing Resource Management: improving efficiency (i.e., decrease costs) of marketing processes and improving effectiveness (i.e., improve revenue/profits growth) of marketing investments and resources.

With integrated calendars and budgets, this module gives marketing departments a total control over spending and tools. 

Investing in a business is useless without a clear ROI (Return on Investment) calculations .With SYNCHRON Marketing Automation; you can calculate the total amount of investment poured for certain KOL, account or Territory and comparing this totals with the outcomes from sales reports.

This is how SYNCHRON SFA can estimate & measure your investments & know exactly if they were on the right direction or deviated; so that any resource reallocation & corrective actions can be easily managed.

Benefits to User Groups

Advantages to the sales manager

1.Empowered sales managers: Allow sales managers to carefully track their sales force’s activities. By identifying areas of weakness, lost opportunities and undeserved territories, managers can better coach and bolster individual sales performance.
2.The sales manager, rather than gathering all the call sheets from various sales people and tabulating the results, will have the results automatically presented in easy to understand tables, charts, or graphs. This saves time for the manager.
3. Activity reports, information requests, orders booked, and other sales information will be sent to the sales manager more frequently, allowing him/her to respond more directly with advice, product in-stock verifications, and price discount authorizations. This gives management more hands-on control of the sales process if they wish to use it.
4.The sales manager can configure the system so as to automatically analyze the information using sophisticated statistical techniques, and present the results in a user-friendly way.
5.Provides management with current information, information that they will be able to use while it is still valuable. Management response time will be greatly reduced. The company will become more alert and more agile

Advantages to the Medical Rep. 

1.Strengthened field sales: By ensuring anywhere, anytime access to data, including client account information, inventory availability and delivery schedules, road warriors are better equipped to respond to customers’ questions, concerns and special requests.
2.Representatives can easily record and access information on their clients and use this data within SYNCHRON SFA to successfully plan and carry out their daily activities.
3.Using SYNCHRON SFA, representatives can view their own sales, market and activity data in real time and where necessary adjust their actions accordingly.
4.The representatives, using SYNCHRON SFA, are able to gain insights into the clients from the information gathered from other members of the organization.
5.Understand your customers better & create a centralized, customizable view of your customer’s preferences, relationships, and activity history to better understand and meet their needs. 6.Improve sales qualification & Establish consistent follow-up processes and automate sales activities with powerful system workflow.
7.Shorten the sales cycle and improve win rates with communications and opportunity management, sales process management, and competitor tracking.
8.Productivity will increase. Sales staff will use their time more efficiently and more effectively.

Advantages to the District manager

1.Helps District Managers to effectively manage and coach their Sales Reps
2.Use flexible reporting to forecast sales, measure business activity and performance, track sales and service success, and identify trends, problems, and opportunities.
3.Improve collaboration: SYNCHRON SFA allows sales teams, managers and other departments to easily swap up-to-date sales information, from price lists to products specifications 4.Easily identify areas that need improvement
5.Pre-built drill downs to detailed reports and CRM screens
6.Pre built dashboards focusing on key performance indicators for their Sales Reps territories
7.Action Plan and Objective Management
8.Increases visibility into sales rep performance and effectiveness
9.Improves Sales rep coaching and follow up action planning

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REPORTS & ANALYSIS

One of the primary functions of CRM software is to collect information about customers. When gathering data as part of a CRM solution, a company must consider the desire for customer privacy and data security, as well as the legislative and cultural norms. 

SYNCHRON CRM assurances that archived data will not be shared with Any third parties without their prior consent and that safeguards are in place to prevent illegal access by third parties.

SYNCHRON CRM is a safe data sorting software; where safety & confidentiality of data are highly preserved from any hacking or even from being abused by any user except for his permitted features. Financial records & high management reports are completely preserved under a high technology of security in the IT industry.

ADVANTAGES & PRIVILEGES 

Comprehensive reporting
        Track spending by many different cost categorizations.  

        View key monetary measures associated with each marketing initiative.

        Generate forward-looking reports to show programs likely to be late.

Customizable marketing dashboards
        Provide easy access to all relevant information for marketing teams and third-party vendors.    

        Control which users can see specific information with permissions-based access features.    

        Enable users to customize their views to receive only information that is relevant to them.

Detailed marketing workflow capabilities  

        Electronic notifications are sent automatically to users when items or task lists require their attention.    

        Time lines for projects and associated deliverables are calculated automatically based on current status or due to any changes made by the project manager.    

        Managers gain clear visibility into the actual project time line through status reports.

Streamlined approvals management
        Electronically route marketing documents for review and approvals.    

        Automate follow-ups with delayed reviewers.

        Consolidate reviewer comments and manage multiple revisions.

Robust financial management interface

        Define and track marketing plans with a list of marketing programs and integrated campaigns.    

        Manage the execution of marketing programs and integrated campaigns.

        Cost center budget allocation and forecasting for plans.

        Track marketing effectiveness and ROI.

Artwork production     

        Includes visual configuration of artwork templates.

        Enables instant feedback of artwork adaptation.

        Stores final print-ready output.

        Enables routing for approvals and integration with digital asset management.

Data security

One of the primary functions of CRM software is to collect information about customers. When gathering data as part of a CRM solution, a company must consider the desire for customer privacy and data security, as well as the legislative and cultural norms. 

SYNCHRON CRM assurances that archived data will not be shared with Any third parties without their prior consent and that safeguards are in place to prevent illegal access by third parties.

SYNCHRON CRM is a safe data sorting software; where safety & confidentiality of data is highly preserved from any hacking or even from being abused by any user except for his permitted features. Financial records & high management reports is completely preserved under a high technology of security in the IT industry.

Platform

System Requirements
SYNCHRON SFA is an open, Java-compliant solution with components installed on clients, a middle tier and an application server tier.
Client applications
Supported platforms
Windows 2000, Service Pack 3 or later
Windows XP, Service Pack 2 or later
Windows Vista
Required products
Internet Explorer
Hardware and memory requirements
Intel or compatible processor
The minimum memory recommended for the application is 2GB.
Memory requirements may vary based on other Web applications running, the number of total and concurrent users accessing the SYNCHRON SFA Application Server applications, and the amount of content users access.
SYNCHRON CRM Application Server Tier
Supported platforms
Microsoft Windows
Sun Solaris for SPARC
HP-UX
Database compatibility
Please contact your SYNCHRON CRM representative for additional details about technical requirement