Managing the marketing organization’s performance has been an ongoing challenge for marketing leadership and their teams, and marketing executives are increasingly being asked to identify and validate marketing’s impact on shareholder value.
Today, just believing in the strategic importance of marketing isn’t enough. More than ever, marketing executives are being asked to quantify the impact that their organization’s marketing efforts have on the bottom line. Unfortunately, most marketing performance solutions available today address only tactical issues.
SYNCHRON CRM, however, takes marketing performance management to the next level; combines analytically derived tactical and strategic insights and delivers them via a single, comprehensive marketing framework so you can:
Align activities and resources with strategies and goals.
Link marketing performance to financial performance.
Establish and maintain marketing team accountability.
Integrate and optimize cross-functional spending.
Understand and improve the efficiency and effectiveness of marketing activities
SYNCHRON CRM helps you understand, align and improve the performance of your marketing efforts, as well as quantify how marketing contributes to your company’s overall success.