Rewarding CRM

Overview

Loyalty marketing is not new. It has been practiced since the birth of retailing. Friendly service and clean stores, along with an enticing assortment of quality products at fair prices, have always been key business differentiators. Those retailers who best executed this combination of service,cleanliness, assortment, quality & price generated more repeat business (ie, more loyalty) than their competitors.

Loyalty is a positive attitude built up over a series of favorable interactions and is expressed in a customer’s be-havior. Therefore, loyalty marketing is doing well all of those things that influence the perception of our customers, resulting in them shopping more regularly with us.

Features


Primary Product Features (Server):


        Item Manager ( add / delete items )   

        System Manager        

        Reporting System

        Syncronization History

        Code Generator ( Manual / Automatic )

Primary Product Features(Workstation):

        Item Manager ( add / delete items )        

        System Manager

        Reporting System

        Synchronization System ( Manual / Automatic )

Benefits to User Groups

A well-crafted Loyalty Marketing program, based on expert strategy and utilizing best-in-class technology and program management resources will produce a broad variety of tangible, ROI-driven benefits:


- Gives you a better understanding of your customers and
- what motivates them to return
- Drives customer purchasing behavior
- Establishes a competitive advantage which allows you to differentiate without price discounting
- Tracks and measures customer purchasing behavior
- Produces profitable long-term customer relationships
- Allocates marketing resources to those customers with the greatest potential
- Maximizes your return on investment in a measurableway
- Generates a multi-year revenue stream


        

REPORTS

There are 3 types of reports:

Customer reports
Item Reports.
Workstation Report.

Data security

One of the primary functions of CRM software is to collect information about customers. When gathering data as part of a CRM solution, a company must consider the desire for customer privacy and data security, as well as the legislative and cultural norms. 

SYNCHRON CRM assurances that archived data will not be shared with Any third parties without their prior consent and that safeguards are in place to prevent illegal access by third parties.

SYNCHRON CRM is a safe data sorting software; where safety & confidentiality of data is highly preserved from any hacking or even from being abused by any user except for his permitted features. Financial records & high management reports is completely preserved under a high technology of security in the IT industry.

Platform

System Requirements
SYNCHRON SFA is an open, Java-compliant solution with components installed on clients, a middle tier and an application server tier.
Client applications
Supported platforms
Windows 2000, Service Pack 3 or later
Windows XP, Service Pack 2 or later
Windows Vista
Required products
Internet Explorer
Hardware and memory requirements
Intel or compatible processor
The minimum memory recommended for the application is 2GB.
Memory requirements may vary based on other Web applications running, the number of total and concurrent users accessing the SYNCHRON SFA Application Server applications, and the amount of content users access.
SYNCHRON CRM Application Server Tier
Supported platforms
Microsoft Windows
Sun Solaris for SPARC
HP-UX
Database compatibility
Please contact your SYNCHRON CRM representative for additional details about technical requirement