Loyalty marketing is not new. It has been practiced since the birth of retailing. Friendly service and clean stores, along with an enticing assortment of quality products at fair prices, have always been key business differentiators. Those retailers who best executed this combination of service,cleanliness, assortment, quality & price generated more repeat business (ie, more loyalty) than their competitors.
Loyalty is a positive attitude built up over a series of favorable interactions and is expressed in a customer’s be-havior. Therefore, loyalty marketing is doing well all of those things that influence the perception of our customers, resulting in them shopping more regularly with us.